WECHSELWEISE

WECHSELWEISE is an online health support for people facing menopause. The platform provides suggestions, tips and examples of people in a similar phase of life, as well as shared experiences with others that are going in the same direction.

Experts provide the contend – like medically trained specialists, health coaches – as well as experienced peer goup themselves.

WECHSELWEISE online- and corporate design was created and finalized in cooperation with web developers and the Ideator by Atelier Zichy. It needed a few years of consulting to develop a strategy of the online presence as well enough time was needed to develop the look and feel of the whole project.

The visualization of the online project WECHSELWEISE aims to easily comprehend topics like health, wellness, fitness-, nutrition-, cosmetics as well as different psychologic issues.

Contributions from experts, newest valuable insights, best practice suggestions, tips and tricks to help to understand menopause are addressed in such a way to lift the taboo on Menopause and Andropause.

To assure a clear appearance the naming and the visual approach to the Logo had to be very straight forward and transparent.

To address to a coming generation confidence about this phase of life the message needed to be conveyed with verve and humor. Therefore, the color scheme is elegant, up-to-date and positive. The visual vocabulary of WECHSELWEISE matches a new access to the theme of the climacteric period.

After the completion of the corporate design an intensive work period was needed to implement our ideas to the web design by the firm „Schöner”. Atelier Zichy is assigned to carry out art control and advisory activities as well as developing further significant design-elements for the project.